Safari
For Gypsy Tours & Safaris

Revive. Grow. Lead.

Download a pdf version

Prepared by Samjosmol

Executive Overview

The market is moving online.
Don't get left behind.

Travelers evaluate tour companies based on their online presence long before initiating contact. A weak website or inconsistent branding directly results in lost trust and missed bookings.

This project is not just a redesign; it is a missing digital structure implementation.

01
Professionalize
02
Automate

Current Observations

  • Existing website does not reflect service quality
  • Social media branding is inconsistent
  • Operations rely heavily on manual processes
  • Low visibility on search engines
  • Underrepresented relative to market potential
Strategic Architecture

Two Paths Forward

We can fix the immediate visibility problem (Static), or we can fix both visibility and future operations (Dynamic).

Foundation

Professional Static Website

Focuses on visibility, credibility, and conversion.

  • Modern, mobile-first design
  • SEO-optimized structure
  • WhatsApp & Email Integration
  • Fast loading static pages
"Best for improving online presence quickly with minimal complexity."
RECOMMENDED
Scalability

Dynamic Website + Tour OS

Powers the website and internal operations.

  • Everything in Option A
  • Admin Dashboard for Tours
  • Manage Pricing & Packages
  • Track Inquiries & Bookings
  • Generate PDF Invoices
"The website becomes a live extension of your business operations."

Digital Ecosystem

A website is only as good as the traffic it gets. We build the marketing infrastructure before spending a shilling on ads.

Social Optimization
Standardizing handles and bios across FB & Insta.
Content Strategy
Defining posting schedules and content pillars.
SEO Foundation
Ranking for 'Arusha Safaris' keywords.
Professional Photography (Optional)
High-quality photoshoot & content taking for tours.
Paid Ads Setup
Targeting travelers actively searching for tours.
Implementation Plan
01

Infrastructure

Weeks 1-4

  • Website Architecture
  • Content Integration
  • Mobile Optimization
02

Marketing

Weeks 5-6

  • Branding & Socials
  • Content Strategy
  • SEO Keywords
03

Support

Weeks 7-8

  • Paid Ads Launch
  • Staff Training
  • Performance Review

Total Investment

A comprehensive budget covering design, development, marketing setup, and growth strategy support.

Total Project Budget
1,000,000 TSH

*Flexible based on selected architecture option

Website Redesign & Code
Tour Management System
Digital Marketing Setup
Training & Support